Automat

A thin band of pale light streaking across a dark blue, grain-heavy interior, the AUTOMAT wordmark set small beneath it

Automat builds AI teammates and managed automations for the software companies already use. I explored a brand and product direction for it: the wordmark, the visual language, and the surfaces that carry it. It is an independent concept, not affiliated with Automat.

The Automat workspace: an overview page reading “Welcome back, Sarah”, with an executive assistant queued for setup, a preferred-contact selector, and cards for channels, tasks, contacts, handbook, passwords, and team — set over a blue-grey abstract field
The same Automat workspace in dark mode: charcoal panels and sidebar, the setup banner in deep teal, set over a slate-blue field with a blurred coral-and-white shape sweeping through it
Poster 01, “Ace”: a navy sheet with a grid of seven grainy gradient panels in blue, cream, and peach, captioned “Hire Ace, your AI teammate. Hiring, not integrating.” and signed AUTOMAT
Poster: a brushed blue metal plate embossed AUTOMAT over a dark grain, with a cream chevron sweeping up from the corner and the line “Enterprise automation, fully managed”
Poster: a large letter A on cream filled with a blurred photograph of blue glass and red blooms, headed “Hire Ace, your AI teammate”, footed “Hiring, not integrating” and “Get more work done with the same headcount”
Poster: a grainy blue-to-sand gradient wave with a small cream square set into it, captioned “Hiring, not integrating. Get more work done with the same headcount.”
Poster: a soft column of warm light rising through a deep blue grain, with AUTOMAT letterspaced in the corner
Poster: organic cut-out shapes on cream revealing a blurred photograph of blue glass and red blooms, with AUTOMAT in the corner
Poster: a large letter A on cream built entirely from the repeated words ACE, HIRE, and AUTOMAT in letterspaced type, with “Hire Ace your AI teammate” running up the left edge and “Get more work done with the same headcount” beside it
Poster: a grainy blue-and-sand gradient wave, framed twice over inside itself, with AUTOMAT at the centre
Poster: a warm peach glow on the left meeting a cool blue on the right across a deep grain, AUTOMAT at the centre
A horizontal streak of blue light, like a shutter dragged across a dark room
Three sheets of pale blue paper folding out of darkness, lit from one side
A long-exposure sweep of blue-grey light across glass
A blue bloom in motion against black, its petals blurred mid-turn
Cirrus clouds streaked across a pale blue sky, blurred by a slow shutter